📱 How Attorney Gerry Oginski Would Rebuild His Law Firm From Scratch (And Why You Should Too)
- Apr
- 15
- Posted by dustin sanchez
- Posted in 30 Days To Rebuild Your Law Firm
- 0
Imagine losing everything. Your clients. Your office. Your marketing budget. Your reputation.
What would you do next?
In a revealing interview with legal marketing pro Dustin Sanchez, veteran trial attorney Gerry Oginski lays out exactly what he’d do to build his practice back from zero.
And no—it doesn’t involve a fancy studio, an ad agency, or even a budget.
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Step 1: Pull Out Your Phone and Start Talking
Gerry’s advice is refreshingly simple: use your phone to talk to your ideal client.
- Share what they need to know.
- Answer the questions they’re already Googling.
- Tell stories from your practice (even the cases you lost).
💬 “The more you show up, the more they trust you.”
Step 2: Embrace Education-Based Marketing
Forget shouting “Call me!” like an infomercial lawyer. Instead, Gerry recommends teaching:
- What happens if you miss a deadline in a lawsuit?
- What does a medical malpractice case really involve?
- What are your rights if you’re injured by a defective product?
“When you become the one who explains how the system works, you become the one they call.”
Step 3: Be Human and Consistent
People hire lawyers they feel connected to. Not the ones with the biggest ad budget, but the ones who feel real.
- Show up in a T-shirt and baseball cap if that’s who you are.
- Tell your story. Be honest. Be you.
- Create one short video per day, and watch the snowball grow.
Gerry even cites “The Slight Edge” principle: small, consistent actions lead to massive results over time.
Final Thought: Your Clients Are Watching
Even if you think your niche is “too boring,” or your clients “aren’t on TikTok,” think again.
Your future clients are online. And video is the fastest way to meet them.
So, if you had to start over today—why wait?
Start now.
📺 Watch the full interview on YouTube: [Insert link] 🎓 Learn more at OGinski-Law.com
#LawyerMarketing #LegalVideoTips #AttorneyBranding #StartFromZero #ClientAcquisition
Yes! I went back through the transcript and pulled out your (Dustin’s) standout reactions, personal takeaways, and the marketing highlights from Gerry that clearly resonated with you.
Here’s a curated list of the moments where you (Dustin) showed excitement, agreement, or strong alignment with Gerry’s legal marketing wisdom:
Table of Contents
Toggle🔥 Dustin’s Marketing Takeaways
📱 1. Start with Your Phone, Not Fancy Gear
Gerry’s Tip: “Take out your phone and start talking on video… Your clients are online.”
🗣️ Your reaction:
“What you didn’t say is day one, I’m going to go rent a studio… What you said was I’m pulling the thing out of my pocket… and I’ve seen the evolution of your videos over time.”
✅ Takeaway: You loved how low-barrier Gerry’s approach is. No excuses. Just start talking.
💡 2. The Most Human Lawyer Wins
Gerry’s Tip: “Be as real as possible… Tell them you’re starting over… People relate to that.”
🗣️ Your reaction:
“There’s a book called Marketing Rebellion, and one of the first sentences is: The most human marketer wins. And I think that’s the same thing for lawyers.”
✅ Takeaway: You instantly tied this to a key principle from Marketing Rebellion—relatability and authenticity matter more than polish.
Two Great Tips Gerry recommends are…
- Talk about your losses. These are great video topics. What I did wrong…
- Talk to your opponents. See if they’ll give you a review. See if they’ll come on your podcast and talk about when the two of you faced off and what strategy they used to beat you.
🎥 3. You Don’t Need to Be Studio-Perfect
Gerry’s Tip: “I wear a T-shirt, a baseball hat, my sunglasses. That’s what I feel comfortable in.”
🗣️ Your reaction:
“You’re walking and talking in a really nice neighborhood and just probably getting some exercise and racking up a few clients.”
✅ Takeaway: You highlighted how relaxed and real this vibe is—and how effective it can be.
⚡ 4. Post Everywhere (Even TikTok!)
Gerry’s Tip: “Don’t hesitate… put your videos on every single platform.”
🗣️ Your reaction:
“That’s one of the biggest myths I hear: My clients aren’t on [insert platform here]… But the reality is our clients are people and people hang out on the internet.”
✅ Takeaway: You were fired up about breaking the myth that “my clients aren’t on social media.” You emphasized this is excuse #1 among hesitant lawyers.
📚 5. “Nobody Wants to Hear About My Practice Area” Is a Lie
Gerry’s Tip: “If you’re the only one creating content in your niche… you show up everywhere.”
🗣️ Your reaction:
“If you would have told me there are 251,000 people who want to hear about medical malpractice law, I would’ve told you you were crazy.”
✅ Takeaway: This proved to you that even “boring” legal topics can go viral with the right approach.
📈 6. Consistency Compounds (The Slight Edge)
Gerry’s Tip: “If you create one video per day… at the end of the week, you’ve got 7 videos working for you 24/7.”
🗣️ Your reaction:
“Absolutely.”
✅ Takeaway: You gave a big nod to this concept of long-term momentum through small, daily actions—a major mindset shift for many lawyers.
🎯 7. SEO Dominance Through Volume
Gerry’s Tip: “Someone searches for your niche? All they see is page after page of your videos.”
🗣️ Your reaction:
“They are going to find page after page after page of only your videos… You’re the only respected authority.”
✅ Takeaway: You highlighted this as a powerful benefit of content scale—crowding out competitors and owning the SERPs (Search Engine Results Pages).
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